2022: External archigraphy
The branding project, an ambitious project that began in September 2020 and saw Proxaut collaborating closely with the Cocchi & Cocchi agency of Modena, is still evolving.
After creating the new UNICO brand, working side by side with Davide and Gloria Cocchi and their collaborators, Proxaut began the archigraphy process, which took place in several steps.
Just as the paths of the AGVs are decided to fulfil the missions, so was the roadmap for this project defined, starting on the outside of the new factory and ending on the inside. The chosen path is aimed to identify and to underline the values and the vision from which we want to start in order to achieve the objectives of positioning and competitiveness.
The driver followed in the branding process was RECOGNISATION:
The world changes and Proxaut changes with the world, one step at a time, follow us to see the next developments.