2020: UNICO new brand

New UNICO brand and start of the new strategic marketing plan for internationalisation.

"Opportunities come and you take them when the time is right, and when the opportunity arose with PROXAUT, we recognised it immediately. The most challenging part was starting out. We all came together and asked ourselves who PROXAUT was, and many beautiful phrases and adjectives emerged, and also significant experiences that people carried in their hearts came to mind, but in the end, the word in the which we all recognized was "UNIQUENESS". It is not about being presumptuous, we just realised that each of our projects is unique, highly customised and speaks of us and our customers, and what makes them special.

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Everything we do is exceptional and distanced from the concept of "standard",and that is why we see ourselves in the unicorn, the symbol par excellence of uniqueness.unicornoIn this fantastical animal we also see some of our values such as beauty, which we always seek to create in our AGVs, and the concept of strengthness, used by our vehicles to transport and transfer goods. In addition to the symbol, after many attempts we defined a new pay-off and in the end we identified with the phrase "KEEP GOING": an exhortation for us, to move forward and continue to work and believe in the future, but also to our customers: we must all grow and look at the future with confidence and positivity ".

Cit. “Brand Platform 2021” Stefano Ballotti

FUN FACT:

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The construction of the symbol

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 The new logo 
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History

The DNA of Proxaut has deep roots thanks to the long-standing experience of Mr. Ballotti which began in the early 80s and has matured in the most varied areas of the handling sector. Mr. Stefano Ballotti took his first steps in the field of automation but soon understood that making standard AGVs was not the future and set off on his path as a visionary entrepreneur: in this way, in 1997, Proxaut "tailored AGVs” came into being, where customised, special models are designed and created, tailored to the customer's needs. This pioneering spirit was nurtured day after day and represents the lifeblood of PROXAUT technology, increasingly at the service of companies.

2022: Acquisition by MIDDLEBY Corporation 2022

On June 29, 2022 Stefano Ballotti signed the contract by which he sold Proxaut, it means the 100% he owned

On June 29, 2022 Stefano Ballotti signed the contract by which he sold Proxaut, it means the 100% he owned

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2022: External archigraphy 2022

The branding project, an ambitious project that began in September 2020 and saw Proxaut collaborating closely with the Cocchi & Cocchi agency of...

The branding project, an ambitious project that began in September 2020 and saw Proxaut collaborating closely with the Cocchi & Cocchi agency of...

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2021: Happy anniversary PROXAUT! 2021

On Monday 18 October 2021, we celebrated the 25-year anniversary with all our employees. However, the anniversary is not only a point of arrival, it...

On Monday 18 October 2021, we celebrated the 25-year anniversary with all our employees. However, the anniversary is not only a point of arrival, it...

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2021: expansion of the new headquarters 2021

Beginning of the expansion project of the new headquarters in Piumazzo (MO). With the signing of the contract for the purchase of the land adjacent to the...

Beginning of the expansion project of the new headquarters in Piumazzo (MO). With the signing of the contract for the purchase of the land adjacent to the...

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2020: UNICO new brand 2020

New UNICO brand and start of the new strategic marketing plan for internationalisation. "Opportunities come and you take them when the time is...

New UNICO brand and start of the new strategic marketing plan for internationalisation. "Opportunities come and you take them when the time is...

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2020: The year of COVID-19 2020

With the onset of the pandemic, PROXAUT faced the situation by immediately adopting procedures to counter the spread of the virus, investing in the...

With the onset of the pandemic, PROXAUT faced the situation by immediately adopting procedures to counter the spread of the virus, investing in the...

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2015: Start of the new headquarters project. 2015

                Start of the new headquarters project. Since the very founding of PROXAUT, Stefano Ballotti had imagined a cutting-edge and eco-sustainable...

                Start of the new headquarters project. Since the very founding of PROXAUT, Stefano Ballotti had imagined a cutting-edge and eco-sustainable...

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2013: Inertial magnetic guided vehicles 2013

Proxaut developed in 2013 the first inertial automatic guided vehicle with magnets. 

Proxaut developed in 2013 the first inertial automatic guided vehicle with magnets. 

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2012: Il terremoto in Emilia-Romagna
2012: The earthquake in Emilia-Romagna 2012

Although not directly affected by the consequences of the various earthquakes of May 2012, Proxaut was at the forefront in addressing the crisis. In...

Although not directly affected by the consequences of the various earthquakes of May 2012, Proxaut was at the forefront in addressing the crisis. In...

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2009: First laser-guided AGV. 2009

Proxaut developed the first laser-guided AGV.

Proxaut developed the first laser-guided AGV.

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2008: The financial crisis did not stop Proxaut 2008

The global financial crisis did not prevent PROXAUT from growing, thanks to its strong roots and its financial robustness. Thus began the process of...

The global financial crisis did not prevent PROXAUT from growing, thanks to its strong roots and its financial robustness. Thus began the process of...

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2006: First wire-guided AGV. 2006

Proxaut developed the first wire-guided AGV.

Proxaut developed the first wire-guided AGV.

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2005: New PROXAUT brand 2005

In 2005 Proxaut created a new brand that would serve the company until December 2020.  

In 2005 Proxaut created a new brand that would serve the company until December 2020.  

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2003: The first successes 2003

PROXAUT began to build its reputation with determination and responsibility and started to achieve its first great successes.

PROXAUT began to build its reputation with determination and responsibility and started to achieve its first great successes.

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2000: The first major challenge 2000

The start of an important project with a French giant, leader in the glassware market, allowed PROXAUT to make the leap in quality that would allow...

The start of an important project with a French giant, leader in the glassware market, allowed PROXAUT to make the leap in quality that would allow...

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1996: Proxaut S.r.l. foundation 1996

Proxaut was founded with the aim of building special AGVs. T he company entered the market as a company able to support customers in the...

Proxaut was founded with the aim of building special AGVs. T he company entered the market as a company able to support customers in the...

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1990: The first AGV vehicles 1990

Stefano Ballotti, PROXAUT founder, begins to work as a technician in his family’s industry and starts building the first automatic-guided AGV...

Stefano Ballotti, PROXAUT founder, begins to work as a technician in his family’s industry and starts building the first automatic-guided AGV...

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Proxaut S.r.l. Società Unipersonale
Via della Tecnica n. 4 - Piumazzo
Castelfranco Emilia (MO)

Tel. +39 059 934939
Partita IVA 02388920361
CCIAA/REA: MO286371
Cap. soc. €.800.000,00 i.v.  

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